Privacy Policy
How we collect, use, protect, and never misuse your personal information.
- 1. Introduction
- 2. Information We Collect
- 3. How We Use Your Information
- 4. SMS Opt-In & Text Communications
- 5. No Sharing of SMS Opt-In Data
- 6. Sharing Your Information
- 7. Cookies & Tracking Technologies
- 8. Data Security Practices
- 9. Your Rights & How to Exercise Them
- 10. Medicare Marketing Compliance
- 11. Children's Privacy
- 12. Changes to This Policy
Introduction
Integral Benefits Group, operating as Medicare Outreach Co. ("we," "us," or "our"), is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and protect information you provide when you visit our website, register for a seminar, or interact with us in any way.
By submitting your information through our RSVP form or website, you acknowledge that you have read this Privacy Policy and consent to the practices described herein.
Information We Collect
We collect only the information necessary to operate our educational services and communicate with you. This falls into two categories:
Information you provide directly:
- Full name
- Mobile and/or home phone number
- Email address
- Mailing address (if provided)
- Medicare eligibility status or anticipated eligibility date
- Whether you plan to attend with a spouse or guest
- Questions or notes you voluntarily submit
Information collected automatically when you visit our website:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time on page, and referring URLs
- Device type (desktop, mobile, tablet)
- Ad campaign source (e.g., Facebook or Google ad that brought you to our page)
How We Use Your Information
We use the information we collect solely to operate our Medicare education program and communicate with you about it:
- To confirm your seminar registration and send event reminders, directions, and logistics via SMS and email
- To follow up after the seminar with educational resources and optional appointment scheduling
- To notify you about upcoming Medicare seminars and related educational events in your area
- To answer questions you submit and provide personalized Medicare guidance
- To improve our seminar content, marketing effectiveness, and communications
- To measure the performance of our advertising campaigns
- To comply with applicable legal, regulatory, and licensing obligations
SMS Opt-In & Text Message Communications
When you submit your phone number through our seminar registration form, you expressly opt in to receive SMS text messages from Integral Benefits Group / Medicare Outreach Co. Here is exactly what that means:
We comply fully with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and the CTIA Messaging Principles and Best Practices.
No Sharing of SMS Opt-In Data
When you opt in to receive text messages from Medicare Outreach Co. / Integral Benefits Group, your phone number and your consent to receive SMS communications are used exclusively by Integral Benefits Group for the purposes described in this policy.
We do not sell, rent, trade, share, license, or otherwise transfer your SMS opt-in data — including your phone number and consent status — to any third party, affiliate, partner, marketing platform, data broker, insurance carrier, or lead aggregator for their own messaging or marketing purposes. This prohibition is absolute and applies without exception.
No third party will ever receive your phone number as a result of opting in through our seminar registration form, nor will any third party ever send you a text message as a result of that opt-in.
The only parties who may access your phone number in connection with SMS delivery are:
- GoHighLevel — our CRM and messaging platform, which transmits messages on our behalf under a data processing agreement that strictly prohibits them from using your data for any other purpose
- Mobile carriers — who route messages to your device in the ordinary course of SMS delivery
Sharing Your Information
We do not sell, rent, or trade your personal information. We may share your information only in these strictly limited circumstances:
- Service providers: We use GoHighLevel (CRM and SMS), Google Analytics, and email delivery platforms to operate our business. These vendors are bound by data processing agreements prohibiting them from using your data for any other purpose.
- Licensed advisors within Integral Benefits Group: If you request a one-on-one Medicare review, your information may be accessed by our licensed agents to facilitate that appointment.
- Insurance carriers — only with your explicit consent: We will not share your contact information with any insurance carrier or third-party agent unless you have specifically requested plan information and given explicit consent.
- Legal compliance: We may disclose information when required by law, valid legal process, or government authority, or when necessary to protect the safety and rights of our company or the public.
- Business succession: In the event of a merger, acquisition, or sale of Integral Benefits Group, your information may be transferred. We will notify you before your data becomes subject to a different privacy policy.
Cookies & Tracking Technologies
Our website uses cookies and similar technologies to operate properly, understand how visitors use our site, and measure advertising effectiveness. Here is what we use and why:
- Essential cookies: Required for the website and registration form to function. These cannot be disabled without breaking core functionality. No personal data is collected by these cookies.
- Analytics cookies (Google Analytics): We use Google Analytics to understand aggregate traffic — which pages are visited, how long visitors stay, and where they come from. This data is anonymized. You can opt out at tools.google.com/dlpage/gaoptout.
- Advertising pixels (Meta Pixel, Google Ads): We use the Facebook Pixel and Google Ads conversion tracking to measure how many ad clicks result in seminar registrations. These pixels may associate your visit with your Facebook or Google account if you are logged in.
- Retargeting cookies: We may show ads to people who visited our website but did not register. These ads are served by Facebook and Google using their own advertising platforms and subject to their privacy policies.
Managing cookies: You can disable or delete cookies through your browser settings. You can also opt out of interest-based advertising via the Network Advertising Initiative or the Digital Advertising Alliance.
Data Security Practices
Protecting your information is a priority. We implement the following safeguards:
No method of electronic transmission is 100% secure. While we use commercially reasonable protections, we cannot guarantee absolute security. Contact us immediately if you believe your information has been compromised.
Your Rights & How to Exercise Them
You have meaningful control over your personal information. Here is what you can do and how:
| Your Right | What It Means & How to Exercise It |
|---|---|
| Opt out of SMS | Reply STOP to any text message at any time. Takes effect immediately. No further SMS will be sent. |
| Opt out of email | Click Unsubscribe in any email, or contact us directly. Processed within 10 business days. |
| Access your data | Request a copy of the personal information we hold about you. We will respond within 30 days. |
| Correct your data | If any information we hold is inaccurate, contact us and we will correct it promptly. |
| Delete your data | Request deletion of your personal information. We will honor requests subject to legal retention obligations (certain insurance records may need to be retained per applicable regulations). |
| Restrict processing | Ask us to stop using your data for marketing while retaining it for service or legal purposes. |
| Opt out of data sale | We do not sell your data. If this ever changes, you will have the right to opt out before it occurs and will be notified in advance. |
| Update your info | Contact us at any time to update your name, phone number, email, or any other information we hold. |
| File a complaint | If you believe your privacy rights have been violated, you may contact your state Attorney General's office or applicable data protection authority. |
To exercise any of these rights, contact us using the information in the Contact section below. We will acknowledge your request within 5 business days and complete it within 30 days.
Medicare Marketing Compliance
Integral Benefits Group / Medicare Outreach Co. complies with CMS Medicare Communications and Marketing Guidelines (MCMG) and applicable state insurance regulations.
- We will not contact you about specific Medicare Advantage or Part D plans unless you have expressly requested such information or provided a signed Scope of Appointment (SOA).
- Registering for a free educational seminar does not constitute a request for plan-specific information or permission to discuss enrollment.
- Our seminars are plan-neutral educational events. No specific Medicare plan will be sold or promoted during the seminar.
- Our licensed agents are legally obligated to act in your best interest and present options suited to your individual situation.
Children's Privacy
Our services are intended exclusively for adults approaching or past Medicare eligibility age (generally 65 and older). We do not knowingly collect personal information from individuals under 18. If we become aware that a minor has submitted information, we will delete it immediately. Contact us if you believe a minor's information has been submitted.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page. For material changes — especially those affecting how we use your personal information or your rights — we will provide additional notice via email or a prominent website notice at least 14 days before changes take effect.
Your continued use of our website or services after changes are posted constitutes acceptance of the revised policy.
Contact Us About Privacy
For questions, data access requests, opt-out requests, or any privacy concerns:
Medicare Outreach Co. is a trade name (DBA) of Integral Benefits Group. Neither Integral Benefits Group nor Medicare Outreach Co. is affiliated with or endorsed by the United States federal government or the federal Medicare program.